Our very own Paul Kearley of IBC Impact Business Communication, Inc. presented today on 'Effective Presentation' for the Sussex Rotary Club. A salesperson, speaker, manager and leader, author of over 350 articles and 4 e-books, Paul has coached many thousands of people since his start in the personal and business development business in 1985...
Some notes from the session from Paula Fleming:
- Statistically, only 3% of presentations are stimulating. Paul proceeded to “edutain” us on the proper way to do a presentation.
- There are four reasons to get up in front of a group and talk: Convince/persuade, inform, motivate and entertain.
- Good speakers are well prepared and knowledgeable about the material, and they tailor it to their audience.
- It’s important to include personal stories; people forget facts but remember the feelings/emotions/story.
- There are four critical pieces to the basic structure of a presentation:
- Opening - “Oh my” statement, get their attention
- Content - get your points across
- Evidence - evidence defeats doubt
- Closing - loop back to purpose, summarize, exaggerate/dramatize The question and answer portion can make or break your presentation.
- You must always be in control.
- Come prepared with what you think would be commonly asked questions in case people don’t ask any.
- Always repeat the question asked and then answer to everyone, not just the individual asking.
